My Small Business Consultants

The following is a press release I recieved.  It has some great information.  If you would like to talk about using Email Newsletters and Email Marketing, please feel free to contact me.

Why Are Small Business Owners Email Marketing in the Dark?

Small businesses owners are like marathon runners. Just when they feel like they are going to cave in from stress and tiredness they see the finish line and keep on pushing. Think about the average small business owner who has 10 employees or less. They spend most of the day running the business operations. But when do they have time to work on other aspects of their business, such as vital components like marketing?

For many of them, it’s usually only after the shop closes. And unfortunately that’s also when other businesses close, leaving small business owners to scramble for answers to any questions they might have whether it’s about IT deployments or financing.

Fortunately, however, there are technologies available today that cater to small businesses, their work schedules and need for simplified processes. Take for example email marketing services like Campaigner (www.campaigner.com).

While many email marketing services still only offer customer service support during normal business hours- making small business owners virtually marketing in the dark if they have any technical issues with their email marketing tools- Campaigner worked with its customers to identify the critical support they need to design email marketing campaigns.

So what were some of its small business customers saying? According to Wendy Lowe, director of product marketing at Campaigner, one of the top priorities for small businesses is having somebody available 24×7 to answer questions and provide technical support. Other concerns now turned into features of the service include:

. Easier campaign creation to help businesses build their opt-in lists
. A redesigned email editor that resembles a Microsoft Word interface
. The ability to import contacts directly from Microsoft Excel
. A full-screen editing mode to make it easier to evaluate the overall look of the email.

So if you’re a small business looking for cost efficient tools that will cater to your needs, rest assured knowing there are companies out there keeping their lights on just as much as you are to help you and your business succeed.

Wendy Lowe is director of product marketing for Campaigner (www.campaigner.com), the email marketing solution that enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. Campaigner is provided by Protus, provider of the highest quality Software-as-a-Service (SaaS) communication tools for small-to-medium businesses (SMB) and enterprise organizations, including my1voice, the cost-effective, feature-rich virtual phone service, and award-winning MyFax, the fastest growing Internet fax service. Wendy can be reached at wlowe@protus.com.