Archive for August, 2009

Just when you were getting comfortable with Office 2007 and the new Ribbon =
interface, along comes Office 2010. Check out the link in this post for al=
l the information you need on what will be new in Office 2010.

 
Sent to you by Dean via Google Reader:
 
Office 2010!!!
via arouet.net | where tomorrow’s technology meets yesterday’s genius by Stephanie on 7/13/09

Hi, everyone! Well, if you haven’t already heard, the Office 2010 Technical Preview was announced today – and there are a lot of incredible new features on the way! But, you don’t need to hear it from me … get more info directly from the Office team -

Check out Gray Knowlton’s blog post for more info and links, including videos introducing the new versions of each application, from several of the Office product managers.

Have fun … and Happy Monday everybody!! 

I can not tell you the number of times I have been asked, “How does that stuff get on my computer?”  This article from How To Geek at http://www.howtogeek.com tells it like it is. This is a great article outlining exactly what to do and what not to do, to keep your system as clean a possible.

 
Sent to you by Dean via Google Reader:
 

How Does Spyware, Malware or Crapware Get on My Computer?

Have you ever wondered how malware, spyware, scareware, crapware, or other undesirable software might get on a computer? First we’ll illustrate how easily your system can be infected, and then we’ll show you how to clean it up.

Our example system, running Windows 7, was set up from a worst case scenario point of view: Someone who was only interested in quickly getting to all the “fun stuff” on the internet with absolutely no concern for personal or computer security.

Freshly Installed – Pre Malware

Here you can see the number of processes (and type) that were running on our freshly installed Windows 7 system. The install was so fresh that the only protection that this system had was the Windows Firewall and Windows Defender to keep the malware and virus hordes at bay.

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How Some Malware Gets On Your Computer

Malware, spyware, and other junk software makes it onto your computer for a number of reasons:

  • You installed something you really shouldn’t have, from an untrustworthy source. Often these include screensavers, toolbars, or torrents that you didn’t scan for viruses.
  • You didn’t pay attention when installing a “reputable” application that bundles “optional” crapware.
  • You’ve already managed to get yourself infected, and the malware installs even more malware.
  • You aren’t using a quality Anti-Virus or Anti-Spyware application.

Watch Out for Insidious Bundled Crapware

Editor’s Note: One of the biggest problems recently is that the makers of popular software keep selling out, and including “optional” crapware that nobody needs or wants. This way they profit off the unsuspecting users that aren’t tech-savvy enough to know any better. They should be ashamed.

On our example system we installed Digsby Messenger, a very popular “reputable” application. This was the regular install version and as you can see in the following screenshots, there are attempts to get you to install undesirable software or make “not so good” changes on your computer. If a person is not careful, then their system becomes infected.

Here you can see the attempt to add the “My.Freeze.com Toolbar” to your browser(s)…definitely not good! Notice that while it does state that the software may be removed later, some people may 1.) Not notice it (lack of attention), 2.) Be in too much of a hurry to install the software to notice, or 3.) Not be familiar or comfortable with removing the software after it is already installed on their system.

The real trick with Digsby (and other software that is set up with the same installation style) is that clicking on “Decline” still allows the installation of Digsby itself to proceed. But can you imagine how things can end up for those people who may think or believe that the only way to get Digsby or similar software installed is to click on “Accept”? It has a really deceptive style!

Note: For more, read our article on avoiding crapware when installing Digsby.

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A very obvious attempt to make “My.Freeze.com” the new homepage for your browser(s). Once again the “Decline” versus “Accept” dilemma combined with a checkmark selection choice…

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If you have many programs that attempt to install “value-added” software like this on your system, you will quickly find that the majority (or all) of your operating system’s resources are being used up by malware (i.e. background processes). You are also likely to find that you will have unstable or very sluggish browser response, and are likely to have your personal and computer’s security compromised.

Just How Quickly Can a System Become Infected?

It only took 2.5 hours to reach the level described in our article…simply surfing wherever for “whatever looked interesting or different”, downloading things like screensavers, file-sharing applications, and installing questionable software from advertisements.

The possibilities for becoming infected with viruses or malware were rather high with little to no protection or forethought given concerning what was installed or for the websites visited. Searches for various “less than desirable” pictures, screensavers, clicking on ads, etc. made it very easy to find trouble…perhaps the better way to phrase that is that it was very easy for trouble to find our example system.

Here you can see a screenshot of the desktop of our example system. Notice that there are icons for file sharing programs, fake anti-malware programs, icons for various screensavers, less than nice websites (possible additional infection vectors), and a virtual dancing woman. Nothing good here!

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Here is a look at the Start Menu…notice that some of the malware has obvious shortcuts in the Startup Folder, but there were plenty on our example system that were not shown in this folder.

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A quick look at an over abundance of toolbars plaguing Internet Explorer 8…by this point the browser was already having some problems starting properly (very slow), some episodes of crashing, and some browser hijacking had occurred.

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Taking a peek at the Program Uninstall Window shows a variety of malware and undesirable software types that were on our example system.

Note: These are the ones that actually bothered with listing an entry in the Uninstall Registry.

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A Good Look at Scareware

What is scareware? It is software that once installed on your system will try to trick you into believing that you have a highly infected system with some very high “numbers of infections” found. These programs will constantly bother you to register and purchase the software in order to clean up your computer system.

Here you can see two examples of well known scareware. SpywareStop and AntiSpyware 2009. Do not be surprised if you notice that these two “separate” softwares seem to be extremely alike in looks, style, and operation. They are exactly alike…the same wolf just different sheep skins. This is a common practice to stay ahead of legitimate anti-malware and anti-virus software and not be deleted before hopefully being purchased by unsuspecting computer users.

A good look at the two screens that appeared every time we started our example system…absolutely no hesitation to “remind us” how infected our computer was and that we should register the software now. Disgusting!!

Note: The SpywareStop website was presented to us courtesy of a browser hijacking…and of course we were encouraged to install it.

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The main window for SpywareStop…oh so quick to try and encourage you to remove the infections.

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The System Tray pop up window for SpywareStop…

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What do things look like if someone went to register the software and purchase it? The registration starts with a request for basic information including an e-mail address. Chances are the addresses harvested in this manner will be sold to spammers…the potential for a little extra income will definitely have an appeal.

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Notice that additional services and software are readily available! Nothing like an opportunity to make even more easy money once they have someone this far in…and of course you can use your credit card. How convenient for them…

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The ever wonderful cousin to SpywareStop…the infamous AntiSpyware 2009 (also very well known with the 2008 designation).

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And the wonderful System Tray pop up window for AntiSpyware 2009…the fun never stops!

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What about registration for this one? Take a good look at these two screenshots and compare them with the two shown above. There is so little difference…yet another sign that these are identical scareware programs with altered user interfaces and alternate websites.

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How nice! More additional software available for you to buy and the ability to use that credit card and PayPal!

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Some Other Things That Come with Malware

Here is another irritating feature of some malware. Nice pop up windows harassing you to take surveys or do other things. This was an additional “gift” from one of the programs installed on our example system.

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A Look at the Processes Running After Infection

Compare the screenshot of running processes shown at the beginning of the article and then the running processes shown here. You can already see a significant increase. Not good for you or your computer!

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Conclusion

While nothing super horrible got onto our example system within those 2.5 hours, it is still easy to see just how quickly a system can start to become a mess. Imagine a system that has been exposed for a much longer period of time and is heavily infected! The best approach is to avoid trouble from the beginning. But if you find yourself or someone you know with an infected system then take a look at our upcoming series on removing malware from an infected computer.

Note: By the time the short “infestation period” was finished on our example system, the Windows Firewall, Windows Defender, and the Security Settings for Internet Explorer had all been either 1.) Turned off or 2.) Set to the lowest possible settings. In addition, no legitimate anti-virus or anti-malware software was installed. This system was totally unprotected in exchange for so-called “speed and convenience”.

This is another press release that I recieved.  If you are in the print business, this might be something to check out.

 
Earthtone Uses Social Media to Encourage Public Discussion of Contemporary Challenges
Innovative Online Printing Marketplace Launches Facebook Group to Foster Debate on Economic and Environmental Challenges Among Online Communities

NEW YORK–(BUSINESS WIRE)–Earthtone – the world’s first online marketplace for print – has today revealed a multifaceted strategy for encouraging greater debate on how individuals can contribute to solving the global challenges of climate change and the credit crunch.

Launched today, Earthtone’s Facebook group, The Economy & The Environment: Saving Today vs. Saving Tomorrow, seeks to engage younger, green-conscious online consumers in a discussion on how to balance environmental custodianship and economic prudence in this most challenging of climates.

In addition to enabling people to share knowledge and exchange ideas about how to save money while making environmentally responsible choices, the group will act as a gateway to news, opinion and research on relevant environmental and economic issues from around the web.

While today’s challenging economic climate forces consumers to choose suppliers based on price and not environmental credentials, Earthtone remains committed to promoting eco-friendly printing by:

  • Helping people find and use printers with green credentials
  • Helping people reduce indirect environmental costs by buying from local suppliers
  • Offering consumers a free, easy-to-understand guide to green printing
  • Offering printers a free guide to greener business practices
  • Offering free carbon offsetting for all prints ordered through Earthtone

Rooted in its founders’ ambition to make green printing an affordable, practical option for everyone, Earthtone empowers consumers to compare the prices, services and environmental credentials of hundreds of print shops before choosing the one best suited to their needs.

“The social web makes it easy to share experiences and opinions that can help others make better choices,” says Nader Alaghband, Earthtone’s CEO. “Reviewing print suppliers on Earthtone or restaurants on OpenTable is an obvious case in point, but the basic principle applies across the board. For example, companies like Earthtone can use Facebook to engage with relevant online communities to share ideas and to learn from the invaluable insights that people have to offer.”

As the economy stabilizes and public appetite for green procurement – and green printing specifically – returns, Earthtone will build on the insights it gains by engaging with these empowered, environmentally responsible consumers to develop the innovative solutions that its users need.

Earthtone encourages everyone to join the debate on Facebook. You can learn more about the company and find out how to get in touch by visiting www.earthtone.net.

About Earthtone

Earthtone is the world’s first online marketplace for print. Businesses and individuals can search for print providers by location, green credentials, value or quality, comparing hundreds of quotes for products like business cards or brochures before ordering from the supplier that’s best suited to their needs.

Founded in 2007 and headquartered in London, the company completed its beta testing earlier this year and will begin rolling out the service in the US Later this year. 
 
Nidhi Mathson 
Account Coordinator
Blanc & Otus Public Relations

This is the Press Release that I mentioned in my last post.  I would be curious if anyone has used this service and what your experiences have been.  Please comment at the bottom of this post.

 

Fastest-growing Internet fax service anticipates 40 percent growth this year
as faxers continue to eliminate traditional fax machines

Ottawa (July 6, 2009)- MyFax, the world’s fastest-growing Internet fax service today announced it has surpassed 300,000 subscribers. MyFax is the flagship product of Software-as-a-Service provider Protus and is targeted for customers in industries including finance, insurance, real estate, healthcare, transportation and government.

Since it was founded in 1997, the company has never wavered from its commitment to provide a superior customer experience through product innovation and customer support. MyFax sends and receives faxes using an email account, removing the need for a dedicated phone line and fax machine. The service, which fully integrates with Microsoft Office, IBM Lotus Notes and ACT!, enables users to manage their fax communication and corresponding document management workflow more efficiently and at a lower cost than traditional fax servers or fax machines, regardless of physical location.

“The fact that we have reached 300,000 subscribers represents an incredible achievement, and I attribute it to a superior product and to a staff that’s committed to impeccable customer service,” said Joseph Nour, CEO of Protus. “Everyday we strive to make MyFax an effective tool and positive experience for our customers. The numbers don’t lie. Our continually increasing number of subscribers validates we are meeting and exceeding our goals.”

Other Protus offerings include my1voice, the cost-effective, feature-rich virtual phone service designed specifically for small businesses that want professional-quality business telephone services without the overhead of installing and maintaining special phone equipment. Protus also offers Campaigner, an email marketing service enabling organizations to have highly personalized one-to-one email dialogues with their customers.

MyFax repeatedly earns industry awards and top rankings for delivering a superior customer experience. This includes Customer Service Management Team of the Year and the Customer Service Department of the Year categories in the third annual Stevie® Awards for Sales & Customer Service. The product also earned four Gold Awards from TopTenREVIEWS, an Internet publisher of expert technology and entertainment reviews seen by millions of consumers. The Ottawa Business Journal added Protus to its 2009 roster of fastest growing companies, and the 2009 Branham300, a list of Canada’s leading technology companies, included Protus for the 5th consecutive year.

For tips and tricks on using MyFax as a communications business tool, visit the MyFax blog at http://blog.myfax.com/

About MyFax
MyFax is the fastest-growing Internet fax service used by individuals, small, medium and large businesses to send and receive faxes using existing email accounts or the Web. MyFax offers services in North America and Europe, including the United Kingdom, to industries recognized among the fastest-growing adopters of Internet fax, including healthcare, finance, insurance, real estate, transportation and government. More than 15,000 new customers subscribe to MyFax each month. MyFax is a Software-as-a-Service (SaaS) business communications solution provided by Protus. Other offerings include my1voice, a feature-rich virtual PBX service and Campaigner, an email marketing service enabling organizations to have highly personalized one-to-one email dialogues with their customers. Additional information is available at www.campaigner.com, www.my1voice.com or www.myfax.com.

This is a letter I recived and thought someone might be interested.  Part two will include the Press Release.  I personally do not use this product but have been thinking for awhile about moving my faxing into the virtual world.  I currently pay for an extra line for my fax machine.  I have an HP all in one Printer/Fax/Scanner/Copier.  I use the Scan and Copy functions a few times each month, but have not recieved a fax in at least a year.  I do send faxes, but only about one a month and that is local.  I’m thinking I could save the money on the Fax line and the electricity if I moved to a service like this.  If you have an comments, please leave them below.

 

Hi Dean,

I have a story I think might interest the readers of your blog because it shows that you don’t have to be able to invent something entirely new to be successful. You can also find a better way to do something old.

That’s what MyFax did. They took an old technology – faxing – and made it work better by allowing users to send and receive faxes on their PCs, laptops and PDAs rather than having to use a fax machine.

Ok, I know, who uses faxes anymore? Well, MyFax just passed the 300,000 customer mark (see the press release below for reference), so it’s obviously still a big part of the business world. In fact, faxes are sent and received daily by real estate agents, insurance brokers, healthcare workers, lawyers, construction companies and suppliers and others in industries where signatures, handwritten notes, or document security is required.

The part I thought you’d find interesting, though, is the idea that co-founder and CEO Joseph Nour saw the need for an increasingly mobile workforce to be able send and receives faxes when they’re away from the office, and then built a company around it. That’s a lesson others might find valuable.

It’s really the old story of building a better mousetrap; rather than inventing something completely new, he saw changing needs and reacted to them. He also built an amazing customer service organization, which is one of the big reasons why MyFax has been growing at such an incredible rate. MyFax is not the only Internet fax service out there. But when prospects look at reviews by both professionals and users, they see that MyFax comes highly recommended by both.

If you’d like more background information, or would like to speak with VP of marketing Steve Adams about MyFax’s approach to building a business based on faxing of all things, please call me at 847-279-0022 x228 or send me a return email and I will arrange it.

Best regards,

Ken

Ken Krause
Creative Director
Tech Image®
Ph: 847-279-0022 x228
Fax: 847-279-8922
ken.krause@techimage.com
www.techimage.com